DigitasLBi/Chicago and Ketchum Chicago – “Whirlpool - Care Counts” Energy BBDO – “Off the Street Club - Kids are Tougher than the Streets” SapientRazorfish, Edelman, Mindshare, RESN, Opentopic, and Fishface – "Dove - Dear Media” “This year’s award winners have made significant contributions to the discipline of strategic thinking across a variety of sectors, touching clients like Airbnb, L’Oréal Paris and Whirlpool,” said Marla Kaplowitz, president and CEO of the 4A’s. Silver. It provides leadership, advocacy and training that empower agencies to innovate, evolve and grow. AY CHIAT AWARDS 2015 2 THIS IS A STORY OF STRATEGY IN REAL TIME. With its best-in-class learning and career development programs, 4A’s and its Foundation fuel a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for their strategy on the “Reword” campaign for Headspace. Subramanyeswar is part of the global strategy jury. It serves 740 member agencies across 1,400 offices that control more than 85 percent of total U.S. advertising spend. The winners of the 19th annual 4A’s Jay Chiat Awards for Strategic Excellence were announced at the fifth annual 4A’s Strategy Festival. NEW YORK—(Sept. 14, 2017)—Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. McCann Worldgroup India has been named Agency of the Year after a dominating performance at the 4A’s Jay Chiat Awards. Institute of Advanced Advertising Studies, Free Resources, Virtual Workshops and Online Courses, Institute of Advanced Advertising Studies (IAAS). 4A's StratFest & Jay Chiat Awards has 1,186 members. Sao Paulo - The Jay Chiat Awards, international awards that recognize brilliant strategic thinking in the communications industry, have announced their 2012 winners. Jay Chiat Awards recognize the best strategic thinking in our industry, and this year's winners will be announced at the 2017 Strategy Festival in NYC with presentations of select winning cases. “This year’s recipients are at the forefront of strategy, driving innovative thinking with a brilliant collection of campaigns, new products and services that run the gamut from global to regional, nonprofit to product creation.”. Droga5 won the Grand Prix for its strategy on Under Armour, “I Will What I Want,” which was awarded Gold in the National Category. 4A’s Jay Chiat Awards 2014 Client: British Airways Campaign: ‘Magic of Flying’ Summary British Airways operate in an incredibly competitive marketplace where costs, networks and schedules dominate the reasons for flying. Welcome to the 4A's StratFest & Jay Chiat Awards Facebook Group, a community dedicated to account planning and strategy in … It’s no wonder that 2020 has taken its toll. “We’re delighted to recognize these agencies for their outstanding achievements in strategizing how to take on both commercial and cultural challenges.”, “Every year we recognize the best strategic thinking across marketing, media and advertising, in an effort to recognize that a campaign, product or service is only as good as the idea and purpose that propels it,” said Mollie Rosen, executive vice president, agency relations and membership, of the 4A’s. It’s messy, iterative, cooperative, exciting and, in Connection Strategy Gold. The complete list of winners is as follows: For further details and to view case studies of award entries, please visit: http://stratfest.aaaa.org/jaychiats. Winning Bronze at the 2017 Jay Chiat Awards, the campaign achieved a 29% increase in sales and recruited 372,000 new users, inspiring the competition to expand their own ranges. Leo Burnett Melbourne Takes Home the Grand Prix Award. Last year was a hugely successful awards program as the number and, more importantly, DIGIXX AWARDS 2017; TRENDING TOPICS; Advertising. The Jay Chiat Awards are hosted by the 4A’s, a national trade association that represents advertising agencies from the USA. Welcome to the 4A's StratFest & Jay Chiat Awards Facebook Group, a community dedicated to account planning and strategy in the advertising industry. NEW YORK: A campaign for Under Armour created by Droga5 has won the Grand Prix at the 2015 Jay Chiat Awards for Strategic Excellence. Due to the COVID-19 crisis we have cancelled the Jay Chiat Awards for 2020 but will continue to highlight examples of great strategic thinking. How could we bring more emotion into Mother | New York Public Library NYPL: Taking the Library out of the Library. Its Benefits division insures more than 164,000 agency professionals, and the D.C. office advocates for policies that best support a thriving advertising industry. The Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues... Save Your Agency-Client Relationships from Drowning in the Pandemic Sea, Changing Beauty and Personal Care Routines. The jury for the Jay Chiat Awards 2017 has been announced. The Jay Chiat Awards set themselves apart by recognizing excellence in The 4A’s StratFest celebrates the strategist community and is home to the 4A’s Jay Chiat Awards, which recognizes the best strategic thinking in marketing, media and advertising around the world. TBWA\Chiat\Day Los Angeles—Airbnb—Don’t Go There, Live There. A great Jay Chiat entry should capture breakthrough thinking that led to breakthrough execution. Representing India on the list is S Subramanyeswar, chief strategy officer, Lowe Lintas. Chiat was born to a Jewish family in the Bronx in New York City and grew up in Fort Lee, New Jersey.He attended Rutgers College, graduating in 1953 and was inducted in its Hall of Distinguished Alumni in 2000.As an adult he shortened his legal name to Jay Chiat. JAY CHIAT AWARDS 2015. How could we differentiate? TBWA\Chiat\Day/Los Angeles—Airbnb—Don’t Go There, Live There. Leo Burnett Melbourne – "Headspace - Reword”, BBDO India – "P&G India - Ariel Matic - Dads #ShareTheLoad”, Anomaly – "Johnnie Walker - Keep Walking America”, McCann New York – "Lysol - Protect Like a Mother”, TBWA\Chiat\Day/Los Angeles and Starcom  – "Airbnb - Don't Go There, Live There.”, DigitasLBi/Chicago and Ketchum Chicago  – “Whirlpool - Care Counts”, Energy BBDO – “Off the Street Club - Kids are Tougher than the Streets”, SapientRazorfish, Edelman, Mindshare, RESN, Opentopic, and Fishface – "Dove - Dear Media”, TBWA\Chiat\Day / Los Angeles and Starcom – "Airbnb - Don't Go There, Live There.”, Droga5 – "Under Armour - Michael Phelps: Rule Yourself”, Anomaly and Universal McCann – "The Hershey Company/Jolly Rancher - A New Model for the New Era of Communications: Transforming a Brand that Sucks”, McCann London – "L'Oréal Paris True Match - How it Pays to Stand Up for Diversity”, Anomaly – "hmbldt - 5,000 Years in the Making”, J. Walter Thompson New York – "Northwell Health - The Return”, DigitasLBi/Chicago and Ketchum Chicago – "Whirlpool - Care Counts”, VML, Media Monks, Google, and The ZOO  – "LEGOLAND Florida Resort - Quest To LEGOLAND”, AlmapBBDO – "Doritos - Mystery: Challenging a Generation”, Periscope – "BASF - A New Age Market Strategy”, Fanatic – "Development Company Brusnika - The Brusnika Effect”, Leo Burnett, Toronto and SMG – "Uniqlo - Uncommon Thread”, Clemenger BBDO – "TAC (Transport Accident Commission), Victoria - Towards Zero Road Safety Campaign: Meet Graham”, Energy BBDO – "Off the Street Club - Kids are Tougher than the Streets”, P&G India - Ariel Matic - Dads #ShareTheLoad, Off the Street Club - Kids are Tougher than the Streets, Under Armour - Michael Phelps: Rule Yourself, The Hershey Company/Jolly Rancher - A New Model for the New Era of Communications: Transforming a Brand that Sucks, L'Oréal Paris True Match - How it Pays to Stand Up for Diversity, LEGOLAND Florida Resort - Quest To LEGOLAND, Doritos - Mystery: Challenging a Generation, Development Company Brusnika - The Brusnika Effect, TAC (Transport Accident Commission), Victoria - Towards Zero Road Safety Campaign: Meet Graham. 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